Today's Focus
私たちとして注目すべきは、Amazonに対する広告料金操作の訴訟が示す、検索連動型広告における料金構造の透明性と広告主への説明責任の重要性です。RPPおよびRPP-EXPの提供において、実質的なCPCと課金体系を明確に開示し、信頼を堅持する必要があります。
連邦取引委員会と22州が、Amazonが検索広告オークションで広告主に隠れた追加料金を7年以上にわたり課していたと主張。訴訟はプラットフォームの料金透明性と競争慣行に焦点を当て、今後の広告費構造や入札戦略に影響を与える可能性がある。
Amazonに対する隠れた広告料金の訴訟は、私たちの検索連動型広告製品（RPP、RPP-EXP）において、料金体系の透明性を徹底し、広告主が安心して投資できる環境を維持することの重要性を示しています。
→ で読むMetaがティーンエイジャー向け安全基準を導入し、TikTokやYouTubeに同様の制約を求めていることが報じられた。規制対応が広告配信の対象やクリエイティブ要件に影響し、広告主はプラットフォームごとのポリシー変更に備える必要がある。
Metaが導入するティーンエイジャー向け安全基準と、それがTikTokのような競合プラットフォームに与える影響は、TDA-EXPおよびRPP-Exの外部配信戦略において、規制動向を注視し、クリエイティブや配信ターゲットの柔軟な調整が必要であることを示唆しています。
→ で読む最新調査でYouTubeが4年連続でCTV広告シェアトップとなる一方、TwitchやRokuなど新興プラットフォームがプログラマティック枠を拡大。広告主はクロススクリーン計測を取り入れつつ、複数プラットフォームへの予算配分と在庫確保の戦略を再構築する必要がある。
YouTubeがCTV広告で優位を保ち、新興プラットフォームが拡大する中で、私たちはインフルエンサー×動画戦略やRPP-Exの外部在庫拡大において、クロススクリーン計測を考慮しつつ、多様なプラットフォームへの予算配分と在庫確保を戦略的に行う必要があります。
→ で読むThe FTC complaint reveals that Amazon imposed hidden search fees and surcharge structures in its ad auctions, prompting advertisers to scrutinize bidding cost transparency and the true CPC they are paying.
Amazonが隠れたサーチャージを課していたという疑惑は、私たちのRPPおよびRPP-EXPの検索広告オークションにおいて、広告主に実質的なCPCと課金構造の透明性を明確に説明することの重要性を改めて示しています。
Amazonは広告オークションで得られる価格と実際の支払額の間にソフトリザーブを設定し、サーチャージが発生していることが明らかになりました。FTCの訴訟では、1.2百万広告主から約200億ドルの余分料金が徴収されたとされています。この構造は広告主のコスト計算を複雑化させるため、我々はパートナーに対し実質的なCPCを説明し、予算設定を見直す支援が必要です。
Amazonにおけるソフトリザーブによる広告サーチャージの慣行は、RPPやRPP-EXPの広告主に誤解を与えないよう、実質的なCPCと透明な課金構造を詳細に説明し、信頼を築くことの重要性を強調しています。
→ PPC Land で読む米国と欧州でデミニマス閾値が撤廃されたことで、低価値商品の関税が発生し、広告フィードや入札ロジックに影響が出ています。デジタル広告オークションでは、商品価値情報の変化が入札価格や配信優先度に反映される可能性があります。我々はフィードデータのクレンジングと入札アルゴリズムの調整を検討し、広告主への影響を評価する必要があります。
デミニマス閾値の撤廃による商品価値情報と入札ロジックへの影響は、RPPやTDA-EXPなどのフィードベース広告製品において、私たちがフィードデータのクレンジングと入札アルゴリズムの調整を通じて、広告主への影響を評価し対策を講じる必要性を示しています。
→ PPC Land で読むFTCと22州は、Amazonが広告主に対し、入札額の79％を実際に請求していたと主張し、隠れたサーチャージが約200億ドルに上ると訴えました。広告主は期待した割引価格でなく、フルビッドで課金されるリスクがあるため、コスト計算が不正確になる可能性があります。我々は広告主に実際の課金構造を透明化し、入札戦略の見直しを支援すべきです。
Amazonがフルビッドに近い額を請求しているというFTCの指摘は、私たち自身のRPPやRPP-EXPにおいて、広告主が正確なコスト計算に基づいた入札戦略を立てられるよう、課金構造の完全な透明化とサポートの強化が不可欠であることを強調します。
→ PPC Land で読むThe Trade Desk unveiled enhancements to its “Kokai Zuma” ad delivery platform, adding real‑time bidding optimizations and stronger privacy safeguards. These upgrades give advertisers higher efficiency and transparency when acquiring inventory. Our team can consider similar capabilities when evaluating partners or building our own solutions.
The Trade Deskのプラットフォームがリアルタイム入札最適化とプライバシー保護を強化したことは、RPP-ExやTDA-EXPのような外部連携製品の効率と透明性を高める上で、私たちが自社の配信プラットフォームで考慮すべき機能を示唆しています。
→ MarkeZine で読むScreencore is adding premium CTV inventory in the United States to meet the surge in ad demand expected around the 2026 mid‑term elections. The expansion makes high‑quality video inventory more accessible to programmatic buyers, enabling more effective political and brand campaigns. Our team should integrate this new supply into our DSP to offer advertisers additional premium video options.
ScreencoreによるプレミアムCTV在庫の拡大は、私たちがRPP-Exのメディア在庫拡大戦略やインフルエンサー×動画戦略において、高品質な動画インベントリの確保と活用を検討し、ブランド予算獲得の機会を増やす重要性を示しています。
→ で読むLocala launched an “Adaptive Advertising” framework that automatically optimizes media planning and budget allocation based on real‑time market signals. The ability to rotate creative and shift spend dynamically promises higher efficiency than static plans. We should consider adopting similar adaptive bidding or workflow capabilities to stay competitive.
Localaの「アダプティブ広告」フレームワークは、リアルタイム市場シグナルに基づきメディアプランニングと予算配分を自動最適化するもので、RPP-ExやTDA-EXPといった私たちの動的広告製品の効率とパフォーマンスを向上させるために、導入を検討すべきアプローチです。
→ で読むThe US FTC filed a lawsuit accusing Amazon of ad‑price manipulation, while the EU announced that generative‑AI services such as ChatGPT will be regulated similarly to Google’s ad platforms. Increasing scrutiny over pricing transparency and AI use signals that platforms must revisit compliance and pricing structures. Our team needs to assess legal risk and tighten governance around price models and AI features.
Amazonの広告価格操作疑惑とChatGPTへの規制強化は、私たちのRPPなどの価格透明性、およびTDAなどのAI活用において、より厳格なコンプライアンス遵守と倫理的利用の枠組みを再検討する必要性を示唆しています。
→ で読むThe Weather Company is revamping its ad measurement infrastructure by applying neuroscience insights and generative AI to predict user emotional responses. The AI‑enhanced stack delivers far more granular attribution of weather‑related ad exposures. This illustrates how AI can deepen measurement precision, prompting advertisers to explore AI‑driven analytics platforms.
広告効果測定において神経科学と生成AIを組み合わせ、ユーザーの感情反応を予測するアプローチは、TDAのAI生成バナーの効果をより深く理解し、最適化するための新たな可能性を示唆しています。
→ AdExchanger で読むGoogleとMicrosoftが提供する「AI Max」機能は、入札自動化やクリエイティブ生成をAIで支援し、広告主の運用負荷を軽減する。一方で、プラットフォーム間の統合度や料金体系に差があるため、導入前に機能とコストを比較検証する必要がある。
GoogleとMicrosoftがAIによる入札自動化とクリエイティブ生成を強化していることは、TDAのAIバナー機能やRPP/TDA-EXPの運用効率向上において、私たちのAI戦略の方向性を裏付けています。
→ で読むCognitiv is scaling its AI‑driven programmatic buying engine, signalling that advertisers can leverage its AI‑based bidding optimization to achieve larger scale and better performance.
AIを活用したプログラマティックバイイングエンジンの成長は、RPPやTDA-EXPなどの動的広告製品において、入札最適化とパフォーマンス向上のために私たちがさらにAI技術を適用していく可能性を示唆しています。
D2Cブランドは生成AIを活用し、AI検索結果での露出を最適化する手法を導入。自動化されたキーワード・コンテンツ生成によりクリック率が向上し、獲得コストが低減する傾向が見られる。広告主はAI生成検索スニペットを活用して、AI検索プラットフォーム上での可視性を高められる。
AI検索結果での露出最適化は、RPPを主軸とする私たちの検索連動型広告製品において、生成AIを活用した新たなトラフィック獲得機会を提供し、広告主の獲得コスト削減に貢献する可能性があります。
→ で読む記事はChatGPT、Google Gemini など主要AIモデルが外部サイトを引用する仕組みと評価基準の違いを比較し、各モデル固有のランキングシグナルや引用ポリシーを明らかにする。広告主はスキーマやコンテンツを調整し、各AIモデルの要件に合わせて情報がAI生成回答に採用されやすくなる。
各AIモデルの引用ポリシーとランキングシグナルの違いを理解することは、RPPなど私たちの検索関連製品のコンテキストにおいて、広告主が生成AIの回答にコンテンツを効果的に表示させるための戦略策定に不可欠です。
→ で読むThe article presents five recent statistics on inflation’s impact, the rapid growth of in‑game advertising, and modern performance‑tracking methods. In‑game ad spend has risen sharply year‑over‑year, and leveraging real‑time performance dashboards is shown to boost ROI. Advertisers should incorporate in‑game inventory and advanced measurement tools into their media plans.
リアルタイムのパフォーマンスダッシュボードがROI向上に効果的という統計は、私たちが推進する統合レポートの外部提供に向けて、その価値を裏付けるものです。この機能により、広告主はより迅速な意思決定で成果を最大化できるようになります。
→ Marketing Week で読むMarketers describe how they embed influencer activity into Marketing Mix Models (MMM) and set flexible KPIs. Linking influencer impressions to sales lift enables a more durable measurement of long‑term value. Advertisers are encouraged to adopt MMM frameworks to quantify influencer ROI.
インフルエンサー活動の長期的な価値を測定するためにMMM（マーケティングミックスモデリング）を活用する動きは、私たちが注力するインフルエンサー×動画戦略において、成果を定量化する上で重要な示唆を与えます。
→ Marketing Week で読むThe piece explains new techniques for attributing offline sales to online influencer content using cross‑device matching and store‑visit data. Implementing a robust attribution model can raise measured ROI by up to 30 %. Advertisers should add in‑store conversion tracking to their influencer programs.
インフルエンサーマーケティングにおける店舗販売へのアトリビューション技術は、私たちのインフルエンサー×動画戦略において、オンラインとオフラインを統合したROIを測定し、広告主への価値提供を強化する上で重要です。
→ AdExchanger で読むBy pulling detailed performance metrics from Meta’s ad servers into NIVO, advertisers can consolidate cross‑platform effectiveness measurement in a single dashboard.
Metaキャンペーンデータを単一ダッシュボードで統合できる事例は、TDA-EXPのような外部連携製品を含む私たちのクロスプロダクトレポート戦略の価値を再確認させ、広告主の運用効率向上に貢献します。
The piece outlines how to attribute in‑store visits to prior ad exposures, highlighting methodological limits so advertisers can more accurately quantify offline lift.
フットフォールアトリビューションの仕組みと限界を理解することは、RPP-ExやTDA-EXPなど、店舗への送客も目的とする外部広告製品の効果を正確に測定し、広告主に提示するために不可欠です。
Describes the measurement rule that counts an impression when a creative begins downloading to a device, helping advertisers manage discrepancies caused by differing counting standards.
「カウント・オン・ダウンロード」のようなインプレッション計測の標準ルールは、私たちが提供する広告製品全体の正確な効果測定と透明性を保証するために、計測基盤の設計において考慮すべき重要な要素です。
Explains the impression‑counting rule that requires an ad to start rendering on screen before it is counted, enabling advertisers to align viewability metrics with impression counts.
広告が表示開始されてからインプレッションをカウントする「ビギン・トゥ・レンダー」方式は、ビューアビリティと連携した効果測定の標準となりつつあり、私たちがTDAやRDAのようなディスプレイ広告製品で採用を検討すべき基準です。
Silverpush partnered with measurement platform Happydemics to provide brand‑lift metrics for contextual advertising, allowing advertisers to quantify the impact of non‑behavioral placements on brand perception. This gives advertisers a new data point to justify contextual buys and improves ROI reporting. Incorporating these metrics into our reporting tools would strengthen the performance story we deliver to merchants.
コンテクスチュアル広告におけるブランドリフトを測定する取り組みは、ブランド予算獲得を目指す私たちのAxis 2戦略とRDA製品にとって重要であり、非行動ターゲティングの広告価値を定量的に示す上で役立ちます。
→ で読むリテールメディアが単なる販売促進を超えて、データ駆動型のブランド体験を提供できることを解説。広告主は自社のファーストパーティーデータを活用した統合広告戦略を構築し、競合との差別化を図るべきだと示唆している。
リテールメディアがブランド構築に不可欠であるという認識は、私たちがAxis 2戦略で目指す非GMV連動型ブランド予算の獲得において、ファーストパーティーデータを活用した差別化された広告体験を提供することの重要性を強調します。
→ で読むSimon Property Groupは、約4,000台のデジタルサイネージから取得した来店者位置情報を活用し、広告主向けに精緻なオーディエンスターゲティングを提供。ファーストパーティデータに近い精度で物理小売とオンラインを結ぶ新たな広告インフラとして、データクリーンルーム的機能が注目される。
小売モールがロケーションデータを活用してオンラインとオフラインを繋ぐ広告インフラを強化している事実は、私たちもファーストパーティーデータを活用した実店舗送客と効果測定を強化し、広告主への価値提供を広げる機会があることを示唆しています。
→ で読むThe rebranding of a DOOH and retail‑media buying platform does not alter its capabilities; advertisers should note that the same data integration and purchase workflow remain available under the new Numetrix name.
リテールメディアプラットフォームのブランド変更は、私たちの領域におけるデータ統合と購買ワークフローの継続的な重要性を示しており、機能改善が伴わない場合でもプラットフォームの信頼性維持に注力する必要があります。
Itochu and the Dentsu Group announced a strategic alliance that includes a takeover of Dentsu Research to jointly develop retail‑media and IT‑service offerings. The partnership aims to expand first‑party data‑driven ad delivery infrastructure and boost value for advertisers. With retail‑media competition intensifying, this development prompts us to revisit our own partnership and data‑utilization strategies.
伊藤忠と電通グループによるリテールメディア戦略提携は、ファーストパーティーデータを活用した広告配信インフラが競争優位の鍵であることを示しており、私たちも既存のデータ資産をさらに強化し、独自の価値提供を追求する必要があります。
→ MarkeZine で読むItochu and Dentsu announced a strategic partnership that will combine Itochu’s purchase data with Dentsu’s advertising expertise, accelerating the retail‑media business launched by FamilyMart’s in‑store media and data assets. The move underscores a growing trend of turning first‑party retail data into ad inventory, suggesting we should explore similar data‑driven media collaborations. The industry is re‑evaluating the value of retail‑media solutions.
伊藤忠と電通、そしてファミリーマートの提携によるリテールメディア事業の加速は、ファーストパーティー購買データと広告専門知識の組み合わせが市場で評価されており、私たちも既存の強固なデータ基盤を最大限に活用して、競争力をさらに高める必要があることを示唆しています。
→ で読む提携によりテレビ広告枠とリアルタイム販売データを統合したリテールメディアネットワークが構築され、オフラインとオンラインの購買行動を結び付けた精緻なターゲティングとROI測定が可能になる。ブランドは新たなリテールメディア枠へ予算配分を拡大できる。
テレビ広告とリアルタイム販売データを統合したリテールメディアネットワークの構築は、私たちのブランド予算獲得戦略において、オフラインとオンラインの購買行動を統合した精緻なターゲティングとROI測定を可能にし、新たな広告価値を提供することの重要性を示しています。
→ で読むGoogleはAdSenseのインプレッション計測を「ページ開始からレンダー開始まで」に変更する方針を発表。これにより、ページ読み込みが遅い広告はカウントが減少し、広告主はページ速度とビューアビリティの最適化が求められる。
Google AdSenseがインプレッション計測を「Begin-to-Render」に変更する決定は、私たちが提供するTDAやRDAのようなインサイトディスプレイ広告製品において、ページ速度とビューアビリティの最適化が広告効果測定の信頼性向上に不可欠であることを強く示唆しています。
→ で読むGoogleは2027年2月17日から、表示されなかった広告をインプレッション数に含めない仕様に変更します。AdSenseとGoogle Ad Managerの両方でカウント方法が変わるため、インプレッション数が減少し、広告主の効果測定に影響します。我々は計測基盤を見直し、レポートの比較期間を調整する必要があります。
Googleが表示されなかった広告のインプレッションカウントを除外する方針は、私たちの全広告製品において計測基盤の見直しとレポートの比較期間の調整が不可欠であり、広告主への効果測定の透明性を一層高める必要があることを意味します。
→ PPC Land で読むSearch Console が複数サイトやアプリをまとめて管理できる「プラットフォームプロパティ」を導入し、集計パフォーマンスを一元表示。加えて、ソーシャル・動画トラフィックの分析手順をまとめた新ガイドを公開し、広告主が検索可視性とクロスチャネルエンゲージメントを統合的に把握できるようにした。
Google Search Consoleが提供する複数プラットフォームの一元管理機能とソーシャル・動画分析ガイドは、私たちのクロスプロダクトレポート戦略とインフルエンサー×動画戦略において、広告主の統合的なパフォーマンス把握を支援するための参考にすべき方向性を示しています。
→ で読むToday's Focus
Key takeaway for us: The lawsuit against Amazon for alleged ad-price manipulation underscores the critical importance of transparency and accountability in search-linked ad pricing. We must clearly disclose effective CPC and charging structures for RPP and RPP-EXP to maintain advertiser trust.
The FTC and 22 states allege Amazon secretly overcharged advertisers in its search‑ad auctions for more than seven years, highlighting hidden fees and potential anti‑competitive conduct. The case could force greater price transparency and prompt advertisers to reassess how they bid and allocate budgets on Amazon.
The lawsuit against Amazon regarding hidden ad charges highlights the critical importance of ensuring complete transparency in the pricing structure of our search-linked ad products like RPP and RPP-EXP, fostering merchant trust and investment confidence.
→ Read onMeta is pressuring TikTok and YouTube to adopt stricter teen‑safety protocols that it must implement itself, a move that may reshape content policies and ad‑placement rules across platforms. Advertisers should monitor these potential policy shifts, as they could affect creative requirements and audience targeting.
→ Read onA recent survey shows YouTube remains the top CTV ad spend platform for the fourth consecutive year, while emerging players such as Twitch and Roku are expanding programmatic inventory. Marketers need to adopt cross‑screen measurement and re‑balance budgets across multiple CTV outlets to maintain reach and efficiency.
→ Read onThe FTC complaint reveals that Amazon imposed hidden search fees and surcharge structures in its ad auctions, prompting advertisers to scrutinize bidding cost transparency and the true CPC they are paying.
The allegations that Amazon imposed hidden surcharges underscore the critical need for us to clearly explain the effective CPC and billing structure to merchants in our RPP and RPP-EXP search ad auctions, ensuring full transparency.
Amazon applies a soft‑reserve price that creates a surcharge between the auction price and what advertisers actually pay. The FTC lawsuit alleges about $20 billion was collected from roughly 1.2 million advertisers. This hidden cost complicates advertisers’ cost calculations, so we need to clarify the effective CPC to partners and help them revisit budget settings.
Amazon's practice of imposing ad surcharges via soft reserves highlights the importance of clearly explaining the effective CPC and transparent billing structure to our RPP and RPP-EXP merchants to build trust and avoid misunderstandings.
→ Read on PPC LandThe removal of de‑minimis thresholds in the US and EU introduces customs duties on low‑value goods, affecting ad‑feed data and bidding logic. Changes in product‑value information can alter bid prices and delivery priority in digital ad auctions. We should cleanse feed data and adjust bidding algorithms while assessing the impact on advertisers.
→ Read on PPC LandThe FTC and 22 states allege Amazon billed advertisers the full bid amount for 79 % of impressions, generating roughly $20 billion in hidden surcharges. Advertisers may be paying more than expected, leading to inaccurate cost calculations. We must make the true charging structure transparent to advertisers and assist them in revisiting their bidding strategies.
The FTC's allegation that Amazon charged close to the full bid highlights the critical need for us to ensure full transparency in our billing structure for RPP and RPP-EXP, enabling merchants to develop accurate cost calculations for their bidding strategies and reinforce support.
→ Read on PPC LandThe Trade Desk unveiled enhancements to its “Kokai Zuma” ad delivery platform, adding real‑time bidding optimizations and stronger privacy safeguards. These upgrades give advertisers higher efficiency and transparency when acquiring inventory. Our team can consider similar capabilities when evaluating partners or building our own solutions.
The Trade Desk's enhancements in real-time bidding optimization and privacy safeguards suggest capabilities we should consider for our own ad delivery platform to increase efficiency and transparency for external-facing products like RPP-Ex and TDA-EXP.
→ Read on MarkeZineScreencore is adding premium CTV inventory in the United States to meet the surge in ad demand expected around the 2026 mid‑term elections. The expansion makes high‑quality video inventory more accessible to programmatic buyers, enabling more effective political and brand campaigns. Our team should integrate this new supply into our DSP to offer advertisers additional premium video options.
Screencore's expansion of premium CTV inventory suggests the importance of securing and utilizing high-quality video inventory for our RPP-Ex media expansion strategy and influencer x video initiatives, which could increase opportunities to capture brand budgets.
→ Read onLocala launched an “Adaptive Advertising” framework that automatically optimizes media planning and budget allocation based on real‑time market signals. The ability to rotate creative and shift spend dynamically promises higher efficiency than static plans. We should consider adopting similar adaptive bidding or workflow capabilities to stay competitive.
Locala's "Adaptive Advertising" framework, which automatically optimizes media planning and budget allocation based on real-time market signals, is an approach we should consider adopting to enhance the efficiency and performance of our dynamic ad products like RPP-Ex and TDA-EXP.
→ Read onThe US FTC filed a lawsuit accusing Amazon of ad‑price manipulation, while the EU announced that generative‑AI services such as ChatGPT will be regulated similarly to Google’s ad platforms. Increasing scrutiny over pricing transparency and AI use signals that platforms must revisit compliance and pricing structures. Our team needs to assess legal risk and tighten governance around price models and AI features.
The allegations of Amazon's ad-price manipulation and increased regulation for ChatGPT indicate that we must review our compliance and ethical use frameworks for pricing transparency in products like RPP, and for AI applications such as TDA.
→ Read onThe Weather Company is revamping its ad measurement infrastructure by applying neuroscience insights and generative AI to predict user emotional responses. The AI‑enhanced stack delivers far more granular attribution of weather‑related ad exposures. This illustrates how AI can deepen measurement precision, prompting advertisers to explore AI‑driven analytics platforms.
The application of neuroscience and generative AI to predict user emotional responses in ad measurement highlights a sophisticated use of AI that we could explore to gain deeper insights into the effectiveness of our AI-generated creatives for TDA.
→ Read on AdExchangerBoth Google and Microsoft are rolling out AI Max tools that use generative AI to automate bidding and creative generation, simplifying campaign management for advertisers. However, differences in platform integration depth and pricing models mean advertisers should evaluate each solution’s fit and total cost before adoption.
The fact that major platforms like Google and Microsoft are enhancing AI-driven bidding automation and creative generation validates our AI strategy, especially for TDA's AI banner capabilities and improving operational efficiency for RPP/TDA-EXP.
→ Read onCognitiv is scaling its AI‑driven programmatic buying engine, signalling that advertisers can leverage its AI‑based bidding optimization to achieve larger scale and better performance.
The growth of AI-driven programmatic buying engines suggests an opportunity for us to further apply AI technology to optimize bidding and enhance performance for our dynamic ad products like RPP and TDA-EXP.
D2C brands are adopting generative AI to optimize their presence in AI‑powered search results, automating keyword and content creation which boosts click‑through rates and reduces acquisition costs. Advertisers can leverage AI‑generated search snippets to improve visibility on AI search platforms.
Optimizing for exposure in AI search results presents a new traffic acquisition opportunity for our search-linked ad products like RPP, leveraging generative AI to potentially reduce acquisition costs for merchants.
→ Read onThe article compares citation mechanisms and ranking signals across ChatGPT, Google Gemini and other leading models, revealing each model’s specific policies. Advertisers can adjust schemas and content to satisfy these criteria, increasing the likelihood of being featured in AI‑generated answers.
Understanding the citation policies and ranking signals of different AI models is crucial for us to develop strategies that help merchants effectively display their content within generative AI answers, particularly in the context of our search-related products like RPP.
→ Read onThe article presents five recent statistics on inflation’s impact, the rapid growth of in‑game advertising, and modern performance‑tracking methods. In‑game ad spend has risen sharply year‑over‑year, and leveraging real‑time performance dashboards is shown to boost ROI. Advertisers should incorporate in‑game inventory and advanced measurement tools into their media plans.
The statistic showing real-time performance dashboards boost ROI validates our ongoing development of a unified reporting dashboard for merchants, enabling them to make faster decisions and maximize outcomes.
→ Read on Marketing WeekMarketers describe how they embed influencer activity into Marketing Mix Models (MMM) and set flexible KPIs. Linking influencer impressions to sales lift enables a more durable measurement of long‑term value. Advertisers are encouraged to adopt MMM frameworks to quantify influencer ROI.
The emphasis on using Marketing Mix Models (MMM) to measure the long-term value of influencer activity provides crucial insights for quantifying the success of our "influencer x video" strategy.
→ Read on Marketing WeekThe piece explains new techniques for attributing offline sales to online influencer content using cross‑device matching and store‑visit data. Implementing a robust attribution model can raise measured ROI by up to 30 %. Advertisers should add in‑store conversion tracking to their influencer programs.
Techniques for attributing in-store sales to influencer marketing are crucial for our influencer x video strategy, as they enable us to demonstrate integrated online-to-offline ROI and enhance value for merchants.
→ Read on AdExchangerBy pulling detailed performance metrics from Meta’s ad servers into NIVO, advertisers can consolidate cross‑platform effectiveness measurement in a single dashboard.
The ability to consolidate Meta campaign data into a single dashboard reinforces the value of our cross-product reporting strategy, particularly for external-facing products like TDA-EXP, by enhancing operational efficiency for merchants.
The piece outlines how to attribute in‑store visits to prior ad exposures, highlighting methodological limits so advertisers can more accurately quantify offline lift.
Understanding the mechanics and limitations of footfall attribution is essential for us to accurately measure and communicate the full impact of our external ad products, such as RPP-Ex and TDA-EXP, which aim to drive both online and offline traffic to merchants.
Describes the measurement rule that counts an impression when a creative begins downloading to a device, helping advertisers manage discrepancies caused by differing counting standards.
Standardized impression counting rules, such as "count-on-download," are crucial for designing our measurement infrastructure to ensure accurate performance tracking and transparency across all our ad products.
Explains the impression‑counting rule that requires an ad to start rendering on screen before it is counted, enabling advertisers to align viewability metrics with impression counts.
The "begin-to-render" impression counting method, which aligns with viewability standards, is becoming an industry norm that we should consider adopting for our display ad products like TDA and RDA.
Silverpush partnered with measurement platform Happydemics to provide brand‑lift metrics for contextual advertising, allowing advertisers to quantify the impact of non‑behavioral placements on brand perception. This gives advertisers a new data point to justify contextual buys and improves ROI reporting. Incorporating these metrics into our reporting tools would strengthen the performance story we deliver to merchants.
Quantifying brand-lift for contextual advertising is a valuable approach for our Axis 2 strategy, which targets brand budgets, and for our RDA product, as it helps demonstrate the value of non-behavioral placements.
→ Read onThe article argues that retail media’s access to first‑party shopper data enables advertisers to create brand‑building experiences beyond traditional performance campaigns. It suggests marketers integrate retail‑media channels into holistic brand strategies to differentiate from competitors.
→ Read onSimon Property Group is leveraging location data collected from its network of ~4,000 digital screens to offer advertisers highly granular audience targeting, effectively creating a first‑party‑like data layer within physical retail. This data‑driven offering positions Simon as a new commerce‑media player and highlights the growing importance of clean‑room‑style capabilities for offline advertising.
The fact that retail malls are strengthening their ad infrastructure by connecting online and offline data via location insights suggests an opportunity for us to enhance store traffic generation and measurement using our first-party data, expanding value for merchants.
→ Read onThe rebranding of a DOOH and retail‑media buying platform does not alter its capabilities; advertisers should note that the same data integration and purchase workflow remain available under the new Numetrix name.
The rebranding of a retail media platform, without product changes, highlights the ongoing importance of data integration and purchase workflows in our sector, requiring us to maintain platform reliability even without immediate feature enhancements.
Itochu and the Dentsu Group announced a strategic alliance that includes a takeover of Dentsu Research to jointly develop retail‑media and IT‑service offerings. The partnership aims to expand first‑party data‑driven ad delivery infrastructure and boost value for advertisers. With retail‑media competition intensifying, this development prompts us to revisit our own partnership and data‑utilization strategies.
The strategic partnership between Itochu and Dentsu Group in retail media indicates that first-party data-driven ad delivery infrastructure is key to competitive advantage, urging us to further strengthen our existing data assets and pursue unique value propositions.
→ Read on MarkeZineItochu and Dentsu announced a strategic partnership that will combine Itochu’s purchase data with Dentsu’s advertising expertise, accelerating the retail‑media business launched by FamilyMart’s in‑store media and data assets. The move underscores a growing trend of turning first‑party retail data into ad inventory, suggesting we should explore similar data‑driven media collaborations. The industry is re‑evaluating the value of retail‑media solutions.
The acceleration of retail media businesses through partnerships like Itochu, Dentsu, and FamilyMart, combining first-party purchase data with ad expertise, indicates the need for us to maximize our existing robust data foundation to further enhance our competitiveness.
→ Read onThe partnership creates a retail‑media network that merges TV ad inventory with real‑time sales data, enabling precise targeting of shoppers across offline and online channels and offering measurable ROI. Brands can allocate more budget to this new retail‑media inventory.
The creation of retail media networks integrating TV ad space with real-time sales data highlights the importance of offering precise targeting and ROI measurement across online and offline purchasing behavior for our brand budget acquisition strategy, providing new ad value.
→ Read onGoogle announced it will shift AdSense impression counting to the “begin‑to‑render” metric, meaning an impression is recorded when the ad starts rendering rather than when the page fully loads. This will reduce counted impressions for slower‑loading ads and pushes advertisers to improve page speed and viewability to protect spend.
Google AdSense's shift to "Begin-to-Render" impression counting strongly indicates that optimizing page speed and viewability is crucial for enhancing the reliability of ad performance measurement for our in-site display ad products like TDA and RDA.
→ Read onGoogle will stop counting impressions for ads that are not rendered starting February 17 2027. The change affects both AdSense and Google Ad Manager, potentially reducing reported impression volumes and impacting advertisers’ performance measurement. We need to revise our measurement infrastructure and adjust reporting periods accordingly.
Google's policy to exclude non-displayed ads from impression counts means we must urgently review our measurement infrastructure and adjust reporting comparison periods across all our ad products to enhance transparency in performance measurement for merchants.
→ Read on PPC LandSearch Console now supports “Platform Property,” allowing owners of multiple sites or apps to view aggregated performance data in a single dashboard. A new guide on analyzing social and video traffic is also released, giving advertisers a unified view of search visibility and cross‑channel engagement.
Google Search Console's unified platform property management and social/video analytics guide indicate a valuable direction for our cross-product reporting and influencer x video strategies, helping merchants achieve integrated performance understanding.
→ Read on