Today's Focus
私たちとして注目すべきは、インドネシアの新データ規則が年間収益の最大2%の罰金を示唆する、データプライバシー規制の世界的厳格化です。RPP-ExやTDA-EXPを含むデータ活用プロダクトへの影響を避けるには、堅牢なデータガバナンスとコンプライアンス体制の構築が必須です。
A bug in Google’s AdMob platform stopped rewarded‑video ads on Android apps for eight days. Advertisers must promptly check delivery status, consider shifting budget to alternative channels, and incorporate platform‑status monitoring into their operations. The incident highlights the need for contingency plans for mobile‑video inventory.
Google AdMobにおけるバグによる配信停止事例は、外部メディアにおける単一プラットフォームへの依存リスクを浮き彫りにしています。私たちは、RPP-ExやTDA-EXPの安定した配信のため、評価中のGoogleを含む多様なメディアパートナーへの連携を加速させる必要があります。
The article outlines what constitutes the European Economic Area (EEA) and how ad platforms identify traffic originating from it. Because EEA traffic falls under EU privacy and advertising rules, advertisers need to audit data handling and targeting configurations for compliance. Understanding the platform’s detection logic helps reduce the risk of regulatory violations.
EEAにおける厳格なデータプライバシー規制は、広告プラットフォームがデータ処理とターゲティング設定を詳細に監査することの重要性を示しています。私たちは、将来的な海外展開や外部メディアパートナーとの連携において、RPP-ExやTDA-EXPのようなデータドリブン製品の規制コンプライアンスを徹底する必要があります。
The EU’s Digital Markets Act imposes new obligations on designated gatekeeper platforms, including sharing search, app‑store and advertising data with rivals. Advertisers must assess how these data‑access requirements will affect campaign measurement and targeting. To stay compliant and maintain a competitive edge, we should align our clean‑room and measurement infrastructure with the DMA’s European standards.
デジタル市場法によるゲートキーパーへのデータ共有義務は、広告業界におけるキャンペーン測定やターゲティングのあり方を大きく変える可能性があります。私たちは、RPP-ExやTDA-EXPにおいて連携する外部プラットフォームからのデータ活用戦略と、競争環境への影響を注視する必要があります。
2026年7月16日に署名された規則は2027年1月から施行され、アクセス・消去・異議申し立てに対し72時間以内の回答を義務付け、違反時は年間収益の最大2%の罰金が科される。規制当局未設置のため、広告測定プラットフォームは自主的にコンプライアンス体制を整える必要がある。
インドネシアで施行される新たなデータ規則は、高額な罰金と迅速なデータ要求への対応義務を示しており、データプライバシー規制の世界的厳格化を強く示唆しています。私たちは、今後、国内市場や外部パートナーシップにおいても同様の要求を見据え、堅牢なデータガバナンスとコンプライアンス体制の構築を急ぐ必要があります。
→ で読む2024年10月1日から、YouTubeレスポンシブ広告に企業名とロゴの提出が必須となり、従来の一括SDFアップロードが影響を受ける。高度なブランドセーフティコントロールが新たに導入され、広告主はクリエイティブの事前準備と除外設定の見直しが必要になる。
Google DV360のブランドセーフティ除外コントロール変更は、主要プラットフォームにおけるクリエイティブ要件の厳格化を示しています。私たちは、RDAや将来のインフルエンサー×動画施策において、外部配信におけるブランドセーフティ遵守とクリエイティブ準備体制を強化する必要があります。
→ で読むToday's Focus
Key takeaway for us: Indonesia's new data rules, indicating penalties of up to 2% of annual revenue, signal a global tightening of data privacy regulations. To avoid impacts on our data-driven products, including RPP-Ex and TDA-EXP, establishing robust data governance and compliance frameworks is essential.
A bug in Google’s AdMob platform stopped rewarded‑video ads on Android apps for eight days. Advertisers must promptly check delivery status, consider shifting budget to alternative channels, and incorporate platform‑status monitoring into their operations. The incident highlights the need for contingency plans for mobile‑video inventory.
The Google AdMob bug demonstrates the risk of relying on a single external ad platform. We must accelerate our integration with diverse media partners, including Google under evaluation, for stable delivery of RPP-Ex and TDA-EXP, mitigating single-point-of-failure risks.
The article outlines what constitutes the European Economic Area (EEA) and how ad platforms identify traffic originating from it. Because EEA traffic falls under EU privacy and advertising rules, advertisers need to audit data handling and targeting configurations for compliance. Understanding the platform’s detection logic helps reduce the risk of regulatory violations.
Strict data privacy regulations in the EEA underscore the importance for ad platforms to meticulously audit data handling and targeting. We must ensure that our data-driven products like RPP-Ex and TDA-EXP maintain regulatory compliance for any future international expansion or partnerships with external media.
The EU’s Digital Markets Act imposes new obligations on designated gatekeeper platforms, including sharing search, app‑store and advertising data with rivals. Advertisers must assess how these data‑access requirements will affect campaign measurement and targeting. To stay compliant and maintain a competitive edge, we should align our clean‑room and measurement infrastructure with the DMA’s European standards.
The Digital Markets Act's data sharing obligations for gatekeeper platforms could significantly alter campaign measurement and targeting across the ad industry. We must monitor how this impacts our data utilization strategies for RPP-Ex and TDA-EXP with external partners, and its effect on the competitive landscape.
Signed on July 16 2026 and effective January 2027, the regulation gives users 72 hours to request access, erasure, or objection and imposes fines up to 2 % of annual revenue for non‑compliance. With no regulator yet appointed, ad‑measurement platforms must proactively build compliance processes to avoid penalties.
Indonesia's new data regulations, with significant fines and strict response times for data requests, strongly indicate a global trend towards stringent data privacy. We must urgently build robust data governance and compliance frameworks, anticipating similar strict requirements for our ad products and external partnerships, even in our primary markets.
→ Read onStarting October 12, YouTube responsive ads will require a business name and logo, impacting bulk SDF uploads. Advanced brand‑safety controls replace legacy exclusions, meaning advertisers must update creative assets and revise exclusion settings to maintain compliance.
Google DV360's updated brand safety controls signal a tightening of creative requirements on major platforms. We must reinforce our brand safety compliance and creative preparation processes for external ad delivery, particularly for RDA and future Influencer × Video initiatives.
→ Read on