Googleがローカルサービス広告のポリシーを更新
Googleがローカルサービス広告のポリシーを7月に更新する
→ で読むIchibaSection Today's Focus
Ichiba Sectionとして注目すべきは、消費者の購買行動においてAIが決定的な影響力を持つ時代に突入している点です。具体的な調査データが示すように、4人に1人がAIを活用して買い物をし、最終判断をAIに委ねたいと回答する割合が6割に達しており、これはRPPやTDA-EXPのようなデータフィード型広告プロダクトにおいて、AIに「選ばれる」ための商品データや広告最適化が急務であることを示しています。
YouTubeがAIツールの開発に重点を置いている。Gemini Omniを活用した編集機能などが導入される
Google AdsがPerformance Maxのアセットテストツールを新しく追加した
Amazonは、AI画像生成機能を検索に導入した。ユーザーは、検索バーに画像をアップロードして関連商品を探すことができる。
Googleは、ウェブサイトの管理・分析ツール「Google Search Console」に検索の生成AI機能でのサイトの可視性が把握可能なレポートを導入した。これにより、サイト管理者は生成AI機能でのサイトのパフォーマンスをより細かく分析できるようになる。
Google AI Briefがキーワードの代替としての役割を果たす可能性について
ダイナミックテイクレートが広告市場に及ぼす影響について。インノベーションの名の下に市場が圧迫されている
ウォルマートがAIの有効性とコストについて検討する。効率化とコスト削減を目指す
動画AdvertisementsにおけるperformanceとAIの重要性を強調。より多くの視聴者にリーチし、より多くの効果を出すためにパブリッシャーは努力している
→ で読む調査会社Kantarは、マーティナ・スース・クローマーを北米マーケティング担当のシニアバイスプレジデントに任命した。
→ で読むコンサルティング会社のAccenture Songは、マーケティング代理店Whalarを買収する。
→ で読むMarkAppとNexxenは、戦略的な統合により、グローバルプログラマティックコネクティビティを拡大している。Harion DSPとPantheon SSPを活用し、世界中の広告主とメディア社にサービスを提供していく。
→ で読むM6 Unlimitedは、デジタルオーディオのターゲティングを拡大するために、NumberEightと提携。ID-lessオーディエンスインテリジェンスを活用して、より精確な広告配信を実現。
→ で読むGoogleは、ユーザーにカスタマイズされた検索プロファイルをDiscoverに追加している。更にRobloxが13歳以下への広告配信を開始。
→ で読むOpenAIの広告配信遅延とレポート不備が広告主の信頼を損ない、離脱する事例が増えている。広告主はOpenAIの未熟さに直面し、成果に基づく課金への転換が求められている
→ で読むGoogleは、ウェブサイトの管理・分析ツール「Google Search Console」に検索の生成AI機能でのサイトの可視性が把握可能なレポートを導入した。これにより、サイト管理者は生成AI機能でのサイトのパフォーマンスをより細かく分析できるようになる。
→ で読むAppleのWWDCでのAI関連発表は、予想よりも控えめな内容となった。AppleはまだiPhoneを中心とした企業であり、AIの進捗は予想よりも遅れている。
→ で読むADvendioは、Agentic広告を推進するための新しいAIワークフォースを立ち上げている。出版社、放送局、リテールメディアが活用可能なAIソリューションを提供。
→ で読む生成AIがユーザーの情報収集に影響を与える中、企業が自社をAIの推薦先に含めるための対策方法について論じる。LLMOで重要となるポイントと、その成否を分ける方法を紹介。
→ で読むOpenAIの広告配信遅延とレポート不備が広告主の信頼を損ない、離脱する事例が増えている。広告主はOpenAIの未熟さに直面し、成果に基づく課金への転換が求められている
→ で読む4人に1人が「AIで買い物」する時代へ。時短になる、納得感が上がるとの声も。買い物における生成AIの活用実態を調査した結果、最終判断もAIに任せたいと答えた人が6割だった。
→ で読むAI検索時代のSEO戦略について、6つの優先すべき点が紹介された。AI検索の特性を理解し、コンテンツの最適化を徹底することが重要になる。
→ で読むマーケティングウィークの調査によると、マーケターの5%だけがAIによって新たな役割や機会が生まれると考える。また、AIを無策に導入しているマーケターも存在する。
→ で読むIchibaSection Today's Focus
Key takeaway for Ichiba Section: The era where AI decisively influences consumer purchasing behavior has begun. Survey data reveals that one in four consumers shops using AI, with 60% willing to entrust their final purchasing decisions to AI. This underscores the urgent need for optimizing product data and advertisements to be "chosen" by AI across data-feed driven ad products like RPP and TDA-EXP.
Six key strategies for SEO in the AI search era have been outlined. Understanding the characteristics of AI search and thoroughly optimizing content are crucial.
Saks Global has received court approval for its bankruptcy exit plans.
OpenAI has launched CPA ads on ChatGPT, marking a significant step into performance-based billing. The introduction of pixels, CPC, and ad effectiveness measurement is also progressing
OpenAI had no additional comment beyond its post announcing the filing. Anthropic is also moving forward with its IPO plans.
Google AI Brief may serve as a replacement for keywords
The impact of dynamic take rates on the advertising market, which may be squeezing the market under the guise of innovation
Walmart is expanding its Amazon-like flywheel strategy globally.
The importance of performance and AI in video advertising. Publishers are working to expand their reach and improve effectiveness
→ Read onYouTube is focusing on developing AI tools, including an editing feature using Gemini Omni
→ Read onTikTok Shop has earned a place in RFPs alongside Amazon and Walmart, but the operational method is still under discussion
→ Read onGoogle Ads has added new asset testing tools for Performance Max
→ Read onOpenAI is expanding ChatGPT ads to new markets and testing multi-advertiser placements
→ Read onOpenAI had no additional comment beyond its post announcing the filing. Anthropic is also moving forward with its IPO plans.
→ Read onResearch firm Kantar has hired Martina Suess Cromer as SVP of North America marketing, and head of global brand and communications.
→ Read onAccenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.
→ Read onThe former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.
→ Read onFormer executives are landing across the industry—from OpenAI and eMarketer to Index Exchange, DeepIntent and StackAdapt.
→ Read onAmazon has launched an AI image generator that allows users to upload images to the search bar to find related products.
→ Read onBest Buy has rolled out shop-in-shops for Meta Lab, which showcases Meta's latest devices and services.
→ Read onMarkApp and Nexxen have announced a strategic integration to expand global programmatic connectivity across supply and demand, utilizing Harion DSP and Pantheon SSP to provide services to advertisers and media companies worldwide.
→ Read onM6 Unlimited has partnered with NumberEight to expand its digital audio targeting capabilities, leveraging ID-less audience intelligence for more precise ad delivery.
→ Read onGoogle has introduced search profiles to its Discover feature, allowing users to have customized search experiences. Additionally, Roblox has opened up ad delivery to children under 13.
→ Read onOpenAI's ad delivery delays and reporting shortcomings have led to a loss of trust among advertisers, resulting in an increase in advertiser exodus. Advertisers are facing OpenAI's immaturity and are seeking a transition to performance-based billing
→ Read onOpenAI has launched CPA ads on ChatGPT, marking a significant step into performance-based billing. The introduction of pixels, CPC, and ad effectiveness measurement is also progressing
→ Read onWalmart is strengthening its lineup of digital native brands and premium brands, shifting from a "low price" focus to a "value" oriented retail strategy
→ Read onFamilyMart has started airing crime prevention awareness ads on its in-store digital signage "Famima TV". The company is collaborating with the National Police Agency and airing two types of ads at different times
→ Read onGoogle has introduced a performance report for search's AI-generated content in its Search Console tool. This allows site managers to analyze the performance of their sites with AI-generated content in more detail.
→ Read onApple's WWDC announcements related to AI were more subdued than expected. Apple is still an iPhone-centric company, and its AI progress is slower than anticipated.
→ Read onStrategies for reaching decision-makers in CTV advertising, including expanding reach and improving effectiveness
→ Read onIndependent ad tech companies are focusing on cloud hardware
→ Read onLiftoff Mobile's CEO discusses the company's IPO rebound and the growth of AI in mobile apps
→ Read onChatGPT ads have launched in the UK, and OpenAI has published its EU ad policy
→ Read onGoogle AI Brief may serve as a replacement for keywords
→ Read onOpenAI had no additional comment beyond its post announcing the filing. Anthropic is also moving forward with its IPO plans.
→ Read onIn agentic commerce, optimizing product visibility on AI assistants is crucial.
→ Read onADvendio has launched a new AI workforce aimed at driving agentic advertising, providing publishers, broadcasters, and retail media with AI solutions.
→ Read onAs generative AI influences user information gathering, companies must consider how to get their brand included in AI recommendations. This article discusses key points and strategies for success in LLMO.
→ Read onPlaydo has started a new service to support AI transformation in marketing, focusing on customer context data.
→ Read onThe University of Tokyo's Matsuo Laboratory and Anthropic have begun analyzing the impact of AI in Japan. The question remains whether AI will take away or create jobs
→ Read onOpenAI's ad delivery delays and reporting shortcomings have led to a loss of trust among advertisers, resulting in an increase in advertiser exodus. Advertisers are facing OpenAI's immaturity and are seeking a transition to performance-based billing
→ Read onA survey found that one in four people rely on AI for shopping decisions. The use of AI in shopping is becoming more prevalent, with many respondents citing time savings and increased satisfaction.
→ Read onSix key strategies for SEO in the AI search era have been outlined. Understanding the characteristics of AI search and thoroughly optimizing content are crucial.
→ Read onThe impact of dynamic take rates on the advertising market, which may be squeezing the market under the guise of innovation
→ Read onThe problem with AI share of voice and three alternative metrics that matter more
→ Read onThe earlier Prime Day has created new supply chain challenges for brands, which must now pulled forward inventory orders and revise forecasts.
→ Read onAccording to a Marketing Week survey, only 5% of marketers believe AI will create new roles or opportunities. Additionally, some marketers are using AI without a strategy for developing their teams' AI skills.
→ Read onWalmart executives are considering the effectiveness and costs of AI
→ Read onWalmart is expanding its Amazon-like flywheel strategy globally.
→ Read onSaks Global has received court approval for its bankruptcy exit plans.
→ Read onConnecticut has become the second state to regulate dynamic pricing, implementing new guidelines for retailers on price setting.
→ Read onWalmart has entered the food delivery market by launching restaurant delivery, partnering with Subway and other restaurants.
→ Read onAhold Delhaize USA has hosted its first supplier summit, aiming to bridge the gap between local suppliers and large-scale food retailers.
→ Read onNocturnal Skincare is taking a unique approach in the AI era by using low-budget, handmade creative ads. Their "Sakura Season" campaign, produced for under $15,000, has achieved record-breaking orders and new customer acquisition
→ Read onGoogle will update its Local Services Ads policies in July
→ Read on